The Union has announced that Beverley Hart has been promoted to deputy managing director with specific responsibilities to assist managing director Ian McAteer in the running of the agency.
McAteer said; “I’m delighted to make this appointment. There is no doubt that Beverley’s contribution on client service, creative and strategic development, as well as process and people management has been key to the success The Union has experienced. I rely on her massively and this promotion is long overdue, it is simply recognition of all the good work she has been doing for some time.”
At the same time, senior creatives Don Smith and Michael Hart, who is married to Beverley, have been appointed joint creative directors. Andrew Lindsay, the agency’s founding creative director will become executive creative director.
McAteer told The Drum that the move did not mean that Lindsay had any intentions of retiring anytime soon, but was simply a move looking to the future.
Smith, Hart and Hart will join The Union’s founding directors on the agency’s board along with Tony Rogers who has been promoted to group account director having joined in 2006.
Meanwhile, The agency’s new health improvement campaign Take on Life, pictured left, which is running as three differing television adverts, and a poster campaign has launched.
Media buying for the campaign is being conducted by Mediacom.