Scottish Media Awards: Innovation

By The Drum, Administrator

June 19, 2008 | 2 min read

Gone Shopping

Innovation: motomedia

Motomedia, a media agency based in Glasgow with an office presence in London, fuses design, digital media and Bluetooth to create a marketing format that uses the windows of vacant retail units as an advertising platform.

In its first year of existence it has delivered 12 campaigns for some of the biggest brands in the world, including the BBC, Heineken, Sky, EMI, SonyBMG, CurrentTV and Levi’s.

Kenny Maclean, the principle founder, and a former senior manager with Sainsbury’s, Somerfield and Asda, has 22 years of FMCG retail experience. He is supported by fellow co-founders creative director Ronan McMacken and London-based Duncan Clapman.

In today’s high streets and shopping complexes, empty retail units can look tired and depressing. Motomedia generates income for landlords, acting agents and local authorities by providing advertisers a unique opportunity to place large-format advertising in high-profile locations on a short term basis.

Using externally applied printed vinyl combined with several technologies, shop windows are converted into customer-facing, large-scale, interactive audio-visual poster sites in the very center of the consumer domain.

As such, Motomedia aims to secure and negotiate prime retail space in high profile locations for client campaign objectives. They then use this space to install audio, visual, Bluetooth, audience data capture and interactive technologies, creating a powerful and measurable advertising product and delivering a new, innovative and interactive approach to outdoor advertising.

To see a list of all the winners check out the Scottish Media Awards website.


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