TBWA\Manchester launches new ghd site
TBWA\Manchester has launched a new website in collaboration with ghd, in a bid to push the haircare brand’s online sales.
The website, ghdhair.com, is intended to improve website sales conversion and encourage repeat visits. Its features include 3D animation of the hair giant’s stylers, trade secrets from the ghd Directive and behind-the-scenes access into the world of the hair firm.
It also includes the ‘Goddess Gospels’, who will be front-row with insight and style tips from the likes of Paris Fashion Week and ghd events.
Ghd digital director, Gary Robinson, said: “By transforming the shopping experience and inspiring ghd loyalists, ghdhair.com is an extra step in the brand’s evolution to keep in line with its phenomenal growth and success.”
Robert Harwood-Matthews, CEO of TBWA\Manchester, added: “Having just been voted into Coolbrands 2008/09, ghd is cutting edge and constantly innovating. The website showcases this and the brand’s unsurpassed credentials in creativity and fashion.”