WWAV given Newcastle FC membership campaign brief
Premiership football club Newcastle United has appointed WWAV Rapp Collins Edinburgh to handle the marketing of its re-vamped membership scheme.
Extensive on and offline activity will target current and lapsed season ticket holders, existing members and non members.
The membership programme, which has an adult and junior version, has been improved to offer a four week priority match ticket booking window, upgraded gifts and subscription to the new Newcastle magazine.
Simon Esland at Newcastle United FC, said: “The new look membership programme offers fantastic value for money and WWAV Rapp Collins Edinburgh have come up with some really strong creative ideas that we are sure will help ensure the scheme becomes even more popular among fans.”
WWAV Rapp Collins Edinburgh managing partner, Rebecca Peel, added: “As with all our clients, our ideas have been born fro