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Thomas Cook

Club 18-30 appoints Nexus/H for integrated campaign

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By The Drum Team, Editorial

June 6, 2008 | 1 min read

Thomas Cook holiday brand, Club 18-30, has tasked Nexus/H with a repositioning campaign.

Nexus/H has been briefed to create an integrated campaign that will refresh the brand’s image and try to grow its appeal among a much wider audience.

The integrated work is expected to launch in early 2009 and will initially encompass logo redevelopment, photographic style, tonal style, advertisements, the Club 18-30 website and creation of the 2009 summer brochure.

Club 18-30 had been synonymous with a boisterous image, but the brand is now positioning itself as offering ‘exciting holiday resorts for beach lovers, as well as those wanting to either relax on holiday, socialise with friends or enjoy the club scene'.

Thomas Cook

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