Poulter Bezier

Bezier set to close Poulters


By The Drum Team, Editorial

June 3, 2008 | 2 min read

Leeds advertising agency Poulters is set to close after almost 40 years in business. Share your thoughts here.

Bezier, which acquired Poulters in 2006, outlined its plans to close the agency as part of a restructure of its creative offering.

Poulters was established in 1969, and you can share your experiences of the agency and thoughts about its closure below.

A Bezier statement said: "Poulters' broad, integrated communications proposition, including advertising and public relations are no longer core service offerings and unfortunately as a result of this we are proposing the closure of the business.

"We will therefore be entering into a period of consultation with colleagues from Poulters."

CRC, the London-based retail marketing agency acquired by Bezier in March, will now be at the forefront of the firm's new creative offering, Coutts. The new division will be a retail marketing specialist operating out of Soho, Leeds, Bristol and Leicester.

Bezier group CEO, Mark Shaw (pictured), said: “The acquisition of CRC prompted us to review the structure of our creative division. We felt that the number of agencies we had that were operating in similar market spaces was not the best structure for us."

Speculation had been rife for some months that changes were afoot at Poulters, although Shaw rebuffed such claims when interviewed by The Drum in May.

As part of the review, Bezier also plan to launch standalone digital agency, enyanga.

Poulter Bezier

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