Intercontinental Hotel Group hands £10m brief to McCann manchester
InterContinental Hotels Group (IHG) has appointed McCann Erickson Communications House, Manchester, as lead agency for its £10m Europe, Middle East and Africa (EMEA) regional business.
Work on the account will begin in August and will focus on the group's core brands - Holiday Inn, Holiday Inn Express and Crowne Plaza.
The Prestbury-based agency will access local agency resources in key IHG markets and will be supported by a team in its London-based sister agency. One of the agency's biggest tasks will be to communicate Holiday Inn's $1bn rebrand, due for roll out globally by 2010.
MECH chief executive Sue Little, said: "This win represents a major achievement for the agency and illustrates the scale and capability of the expertise available at Bonis Hall.
I am delighted that we have been appointed to handle such a prestigious brief which represents a key addition to our growing international portfolio. IHG was looking for a truly integrated approach and the expertise we have at Bonis Hall is in a unique position to deliver against this requirement."
The £10m figure quoted is separate from its media account, which will continue to be handled by Carat.
William Morris, IHG's senior vice president, sales & marketing EMEA, said: "IHG has some of the world's greatest hotel brands. The McCann Erickson team demonstrated a clear understanding of our brands and offered strong creative execution that will help us deliver our aggressive targets for this year and beyond."
McCann Erickson EMEA president, Brett Gosper, said: "This is a significant win for us and it's exciting to be partnering with IHG at this time as they continue to build on their worldwide growth and success."
IHG recently announced the appointment of Henry's House in London as its new lead PR agency.