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GreenRoom gets Reform branding

Dentsu agrees terms for Happy Marketer takeover

Manchester cultural hotspot, GreenRoom, has celebrated its 25th anniversary with a re-branding exercise by Reform Creative.

GreenRoom is a centre for new performance; it encourages and presents emerging creative talent in visual performance, live art, dance, installation and spoken word.

Garfield Allen, artistic director at GreenRoom, said: "Although we'dd grown attached to our old branding, we felt it time for a change to something that really reflects greenroomÕs experimental values and aspirations."

Reform's Paul Heaton, said: "The first phase in the re-branding exercise was to produce a bold, contemporary logo. We used 3-D type to represent space and dimension. The positive and negative type depicts the varied - and sometimes opposing events that appear at GreenRoom."

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