New £3m Coors Light campaign to launch next week
Coors Brewer's new £3m integrated campaign for Coors Lite is set to roll out next week, created by The Leith Agency.
The advert continues on from the previous campaign, being set in the Rocky Mountains and will break on May 23rd.
Mark Davies and Michael Kinlan were the creatives of the campaign, while Steve Burrows was the director of the advert, which was produced through MTP.
Aimed at consumers in their mid 20's, the campaign will run across cinema, TV, online and mobile over a three month period.
Blonde, The Leith Agency's digital sister agency has also created a webstie featuring a 'Coors Light Loves' blog in partnership with social networking website, Myspace.
The previous Coors Lite campaign 'Big Voice' launched last October.