EHS Brann Cirencester unveils Volvo work
EHS Brann Cirencester has created an integrated B2C and B2B marketing campaign to promote Volvo's C70 Coupe Convertible.
The campaign includes direct mail, email communications, inserts and leaflets and runs in conjunction with press advertising and radio.
It builds on the brand’s global positioning ‘Life is better lived together’, and targets a style-conscious, professional audience with high aspirations.
The mailer promotes the C70’s look and performance and uses its retractable hard top to appeal to the target audience’s adventurous nature and to coincide with the summer season.
A second aspect of the campaign supporters dealerships with direct mail packs, letters, email and leaflets and point of sale materials.
Alison Hamer, managing director, EHS Brann Cirencester, said: “The integrated campaign targets an affluent, style-conscious, sociable audience and taps into the adventurous side to their character by capturing the thrill of driving in the open air.”
Anita Fox, head of marketing communications, Volvo Car UK, added: “The new Volvo C70 is a car built for discerning individuals who want to share their experiences with friends or relatives.
“The new campaign shows the C70 to be an extension of this group’s independence and confidence. The campaign breaks as the evenings are getting lighter where a convertible is the perfect car for being open to the elements, yet emphasises its hard top for all weathers.”