Mediavest lands Flor by Heuga’s £3.5m media brief
Carpet tile specialist Heuga has launched a £3.5m pan-European campaign.
Heuga has re-branded its European operation to ‘FLOR by Heuga’ and has kicked off a consumer print advertising campaign, developed by NXO Tayside, to support the new brand. The move positions the European arm of Heuga alongside its US-based residential brand FLOR.
MediaVest is working in conjunction with strategic partner, Starcom Group, to roll-out the campaign across the UK, Germany and Holland.
The campaign will predominantly be aimed at women with page ads booked in a number of targeted titles throughout 2008.