Poulter Bezier William Hill

William Hill appointments imminent after agencies pitch for accounts


By The Drum Team, Editorial

May 15, 2008 | 2 min read

William Hill is understood to be closing in on its marketing arrangements, following an agency review.

The review coincided with the departure of managing director, Gary McCall, at Poulters, the incumbent on the firm’s seven-figure retail business. Sources claimed Poulters would be losing the account, although parent company Bezier is hopeful of retaining a relationship with the betting firm.

Chief executive Mark Shaw told The Drum: “We work with them on a chunk of retail business, which is core to Bezier’s heritage. We’ve got our strongest retail team on it and are confident we’ll continue to work with them.”

Other below-the-line briefs have been handled by Prego, which are also likely to be involved in the review process.

In January, William Hill appointed Leo Burnett in London to handle a £2m branding project. That was followed by a pitch for a radio and press advertising campaign in March, which was appointed by another of the agencies frequently used by the firm, Leeds-based Home. The agency had previously worked with William Hill on its bingo work and sources have been tipped in some quarters to pick up more work following this procedure.

The decision to review follows the appointment of a new marketing controller at William Hill, Adam Harris, who joined from his previous position as marketing director at MyTravel in February.

At the time of going to press, Harris was in meetings and unavailable to comment on the situation.

Poulter Bezier William Hill

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