The Drum Awards for Marketing - Extended Deadline

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Driven Pitch Chicago Town

Driven tipped for Chicago Town as Schwan forms pitch list

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By The Drum Team, Editorial

May 15, 2008 | 2 min read

Schwan Foods is understood to have lined up three or four agencies to pitch for its Chicago Town Pizza marketing account, believed to carry a £5m media spend.

Industry sources now suggest Wilmslow-based Driven is the strong favourite to win the business. Three of Driven’s founding partners - Neil Griffiths, Chris Lear and Graham Drury - all worked on the Chicago Town account during their time at TBWA, although the agency declined to comment on its alleged involvement in the review.

Manchester-based Mediaedge: cia, which handles the brand’s media planning and buying account, remains unaffected by the review.

TBWA created ‘Chicago Town - a million miles from Humdrum’, which included a TV campaign in 2007 which broke new ground by naming its competitors - Dominos and Pizza Hut. The agency has also produced idents for Chicago Town’s sponsorship of American Idol, which was renewed at the start of the year.

Jan McKee, the marketing director at Schwan’s Consumer Brands, told The Drum the pitch list is now closed and stated: “This is a natural time for us to undertake this process. As a business, we are experiencing strong growth.”

Driven Pitch Chicago Town

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