Canterbury appoints Cheeze
Sportswear brand Canterbury of New Zealand has appointed Cheeze to promote its redesigned online store.
Cheeze will manage and develop Canterbury’s online marketing strategy to meet ambitious objectives set by the client. Along with search marketing activities across Google, MSN Search and Yahoo!, the aim of the campaign will be to drive sales volume as well as create strong brand awareness.
In addition to search activity, Cheeze is set to incorporate digital display and Web 2.0 marketing strategies across the media mix.
Steven Morris, ecommerce manager for Canterbury, said: "We're delighted, the success of our re-launch so far has been tremendous and we now want to move forward swiftly and ambitiously to take the site to the next level.
Dating back to 1904, Canterbury specialises in high-end technical sportswear across many arenas including, Rugby, Cricket, Football, Hockey and Golf.