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Truth creates brand for Famode

Truth has crafted an identity, website and campaign for Famode, a new networking site for people working in the modelling industry.

The Manchester-based design consultancy has crafted the brand’s identity and website and also developed an e-marketing campaign.

From models and photographers to stylists and make-up artists, the site provides the opportunity to network for business and modelling opportunities. Aspiring models can also get scouted through a safe online environment by some of the country’s top agents. Darren Scott, creative partner at Truth, said: “The Famode proposition is original and exciting for the UK modelling industry. Unlike the ever-changing fashion market, we wanted to create a brand that could stand the test of time, which is why we used black with a classic typeface. The end result is a brand that looks like a serious player, despite its infancy.”

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