SOS looks north as it slashes cover price
Scotland on Sunday has introduced a ‘promotional price’ in the north of Scotland.The newspaper has gone on sale in the Grampian and Highland regions at half its usual price.
A new television campaign for the paper has also launched, created by The Gate Edinburgh.
Meanwhile, The Scotsman has linked up with the Edinburgh International Film Festival to become an official newspaper partner of this year’s Festival.
As part of the partnership, the festival programme will be inserted in the paper’s Edinburgh & Lothians edition on 10 May.