Macallan display Ignites global airport campaign
Edrington has tasked Ignition Marketing with creating experiential point of sale displays for The Macallan, to be installed in airport retail stores across the globe.
The display units, which tell The Macallan’s “Story of Oak”, have already been installed at Madrid’s Barajas and Singapore’s Changi airports, while the agency is currently working on additional units for Hong Kong, Los Angeles, Seoul, St Petersburg.