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By The Drum Team, Editorial

May 8, 2008 | 1 min read

A new advertising campaign for the Waste Awareness Group has launched in the Grampian regions, aimed at encouraging people to recycle their used glass.

Created by Campaign HQ, the campaign which launched last week will run across television, press and buses.

The TV advert, entitled ‘Magic Jars’ was produced by Lucid.

This is the fourth year that Campaign HQ has created a campaign for Waste Awareness, the previous issues tackling the recycling of unwanted mail, garden waste and textiles.

Meanwhile, Campaign HQ North, based in Rossshire has created a food and drink directory and website for the Shetland council.

The brochure is aimed at food producers in Shetland, such as farmers and beer breweries, allowing them to promote their services to restaurateurs elsewhere in Scotland.


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