Smooth records its best RAJAR results yet


By The Drum Team | Staff Writer

May 1, 2008 | 3 min read

The RAJAR results for the first quarter of 2008 have been released, with Smooth Radio no doubt the happiest Scottish station, picking up its best results to date.

The station now has a weekly reach of 212,000 listeners, an increase of 13,000 from the previous quarter.

Meanwhile, sister station Real Radio continued to be the most listened to Scottish commercial radio station, having attracted 712,000 listeners.

Rock Radio saw a loss of 11,000 listeners from the previous quarter.

Billy Anderson, managing director for GMG Radio Scotland, said; “Our base for growth amongst Real Radio, Smooth Radio and Rock Radio is well established and with our marketing campaigns all launching imminently we are confident our success will continue.”

Following its takeover earlier in the year by Bauer, Clyde One recorded a reach of 526,000 listeners, down by 8,000 from the previous quarter, while Clyde Two grew its audience by 18,000 listeners, reaching 227,000.

Elsewhere, XFM which has recently been saved through a takeover, recorded a loss of 10,000 listeners from the previous quarter, but with Darren Henley soon to be introduced as managing director across the brand, the station will be looking to the future and many have predicted the introduction of a change of format.

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Talk 107 also continued its decline, although only slight, with a loss of 2,000 listeners.

The largest loss of listeners over the last year was by Kingdom FM, which since Q1 07 has lost 28.2 percent of its audience reach.


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