Dollond & Aitchison appoints KLM to handle local marketing task
Birmingham-based agency KLM has been appointed by high street opticians Dollond & Aitchison.
The agency has started work on projects involving creative styling, press advertising, door-to-door and bespoke support initiatives across the company’s 400 branches.
Dolland & Aitchison’s brand communications manager, Jo Shepherd said: “This has become an increasingly retail-focused industry and with online purchasing adding to the challenges facing our branches it’s vital that consumers are made fully aware of the exceptional standards of eyecare, value and choice we offer.”
Martin Shaw of KLM, added: “This is a great opportunity to demonstrate our proven ability for generating ideas where it really matters – at a local level.”
In March, KLM appointed Gary Setchell as its creative director.