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Ryder Cup

McCann Bristol scoop Tenovus brief

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By The Drum Team, Editorial

April 28, 2008 | 1 min read

McCann Erickson Communications House's Bristol office has been appointed by Welsh cancer charity, Tenovus.

The appointment, which was the outcome of a three-way competitive pitch, will see McCann work with the charity to raise income to fund its new strategy of taking cancer care into the community. Early work by McCann will include the creation of a new identity.

Tenovus chief executive, Claudia McVie said: “Our mission is to fight for equality of cancer provision in Wales and to provide cancer care in the heart of the communities that need it most.”

The new partnership will also include work around Tenovus’s sponsorship as the official charity of the Ryder Cup in 2010.

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