Line given new Top Gear digital brief as BBC furthers agency’s remit
The BBC has recommissioned Line to create new digital banner adverts alongside a series of microsites and new digital games for Top Gear magazine, while extending the agency’s remit to work on other programmes too.
Through the use the an online targeted advertising campaign, the agency expects to reach 209,000 Facebook members who have the programme listed as one of their favourites in their profiles.
The agency has been working on the digital output for the BBC’s long-running, car magazine programme since the summer of last year.
The agency has also been tasked with creating a similar digital campaign for BBC porgramme, Gardener’s World, which will roll out across the internet, including BBC Online. Line will also create and develop a digital campaign to drive subscriptions to the Radio Times.