New Ford viral launched by PHWT
Leamington Spa-based agency PHWT has teamed up with The Gate Films to create a new viral commercial for automotive giant, Ford.
The film follows up on the crash test dummy theme of last year’s viral, but now with the premise that testing copy parts is so dangerous, all the crash test dummies have resigned. Instead of testing copy parts they would rather work more appealing jobs, like training police dogs and being knife thrower’s assistants.
Written by creative pair Matt Painter and Holly Pallister, the film was sent out to databases and seeded in sites across Europe.