Creative Review

This week's guest reviewer: Michael Lynch - head of ecommerce and marketing, Kwik-fit insurance

Union Direct

Scottish and Southern

Took me a bit of time to work out what product this was actually for, I had to go to their website (A good call to action!). Not sure how many people would take the time to do this when the product is unclear. My first impression was an ad for a community service.

TMP

Scotia Gas Networks

of a prison cell, not exactly aspiring for a job advertisement. The ad for graduate is Both these ads left me feeling slightly cold. The add for the apprentice made me think better but I can’t see how it would draw top graduates. The messages themselves were clear and concise.

Atalanta

University of the west of scotland

I like how they have used the characters both inside and outside the frame. The ad has a motivating factor about it, a modern yet simplistic feel(almost Matrix like). It looked to me like it was created by students for students (intentional?) and had a key message about the power of youth and the potential of teamwork.

So Creative

Andrew Muirhead press ad

I like the message – the use of “green” under every colour draws your eye and makes you question why every colour is labelled that, when it obviously isn’t. This lead me to read on and introduced me to the product and the ethics of the company. Good time and way to advertise green policies.

Chunk & The Gate Films

Bowmore

I assume that Bowmore has considered the preferences and behaviors of its target audience hence the additional features on their site, well done! However, I feel they have taken it too far and missed the first fundamental step, why is my customer here? What should our main call to action be? It felt a bit like I had gone into a micro-site instead of the main homepage. Crisp and clean perhaps a little to sparse.

Blonde Digital

Balblair

I didn’t fell engaged by this site. Navigation is quite straight-forward. However I don’t enjoy scrolling when there is no need to. I didn’t think the imagery was the best but I like where they are going with the interaction side of things, i.e. video and colour palettes that can be changed.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.