Nevis toasts McClelland web task
Nevis Design has designed, built and re-launched the website for the Morrison Bowmore Distillers brand McClelland’s Single Malt Whisky.
Nevis Design has designed, built and re-launched the website for the Morrison Bowmore Distillers brand McClelland’s Single Malt Whisky.
In addition, a range of brand support materials has also been developed for the point of purchase environments and for use by the Morrison Bowmore Distillers sales teams.
The site has been designed to support the re-launch of the McClelland's range of Single Malt Whiskies.
The re-launch has also seen the introduction of a ‘whisky character’. The site aims to bring the whisky adventures of the brand character ‘Mr McClelland’ to life, through his personal monthly blog and travel adventures.
Nevis undertook the repackaging exercise for the range throughout 2007. This encompassed new surface graphics, tubes and brand support materials.
According to Brand Manager, Mari Laidlaw: “The design had to be versatile and simple enough to succeed in mainland Europe, Canada and the Asia Pacific region and the USA – where the brand is currently number four in the market.