The Drum Awards Festival - Extended Deadline

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Creative Review

By The Drum, Administrator

April 17, 2008 | 3 min read

Drummond Central

Warmseal’s PrimaLawn

There is something satisfyingly smug when you ‘get’ an ad and this one is a great example. Synthetic grass probably isn’t every creative team’s dream but this is a brilliant concept, beautifully executed. I see this ad working both in glossy mags and large poster sites. The branding is very small however, but gets my thumbs up. 8/10

Principles

Fruitus

On first glance this does give a new slant to the usual ‘this is one of your five-a-day’ type product ad, however the choice of fruit bats personally does not make the product appeal to me, with my phobia of mice with wings. Maybe if you were a chiropterologist it would entice you to tuck in! 6/10

375

Bristol Zoo

I love this ad. Simple message, striking visuals, and it offers something different from what I’d expect from a Zoo creative, I love the moody feel, it makes me want to go. I am guessing that this ad is for a roadside 48-sheet but a small concern is that the branding is too small for any cars going at speed. My solution? Put it on the back of a bus and it works a treat. 8/10

Lightmaker Manchester

www.guitarheroontour.com

The website for the Nintendo DS game, Air Guitar Hero is clearly well built, maybe a little too heavy on animation, based on the initial download time but undoubtedly attention grabbing. The cheesy American video is just a little cringeworthy but left me wanting the game nonetheless, as with everyone’s secret desire to be a rock star! 8/10

Live & Breathe

Blendies smoothies packaging

This ad just doesn’t do it for me. The supposed simplicity of the product is made complicated with too much text and the over-fussy kaleidoscope fruit theme which has been done many times before. If this ad was in a high dwell time environment like the tube, I may just read it; anywhere else and I wouldn’t bother. 5/10

Magnitude

Wagamama: www.meandmybod.co.uk

If you’re over 30, like me, you may remember Bod, although it’s not clear whether Wagamama’s official Mascot is in fact THE Bod. The site itself is fun and interactive. However, based on my local restaurant, some store support wouldn’t go amiss if this is to gain significant entries. 7/10

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