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Bravissimo McCann

McCann-i revamps Bravissimo website

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By The Drum Team, Editorial

April 16, 2008 | 2 min read

McCann-i, the digital arm of McCann Erickson Communications House in Birmingham, has unveiled the new website for Bravissimo.

McCann-i, McCann Erickson Communications House's in-house digital team, was appointed following a competitive pitch and tasked with with re-designing the firm's website to fully reflect the Bravissimo brand personality.

Angel Gibbons, development director at McCann-i, said: “Our brief was to understand what makes Bravissimo so distinctive - inspiring women to feel good about themselves and their boobs - and to translate this to the online experience. We are absolutely delighted with the final site which aims to be a place where ‘big boobed’ women can shop and share information with others via a unique brand experience.”

The homepage features lifestyle photography rotating between lingerie, swimwear, clothing and nightwear, while there is also promotional banners featuring key products and services; these will be updated regularly to let customers know about anything new or exciting, such as new shop openings and product launches.

As well as re-designing the website, the McCann-i team and Bravissimo are working on a host of new strategic ideas for the website to increase customer engagement and brand experience.

Bravissimo and McCann-i will be introducing more new content throughout 2008 so Bravissimo girls can continue to have a fun, informative and interactive experience at www.bravissimo.com.

Bravissimo McCann

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