Stylised London shopping centre is Contagious

The West Field Centre in London has appointed Contageous to work with potential retailers for the Shopping Centre, which is still under construction.

The West Field Centre in London has appointed Contagious to work with potential retailers for the Shopping Centre, which is still under construction. The agency has already been assigned to work alongside two potential retailers looking to open stores in the London-based centre. Due to the stylised look of the centre, each retailer looking to reside within West Field must submit plans for the look to their store. If the plans for the design are rejected, the retailer is then referred to work alongside one of the centre’s appointed agencies on designing a new look for the store. Retail companies applying for space within the centre come from as far afield as New York. Contagious is working alongside company 4x2 on project managing the designs and will deliver the new concepts in the coming weeks.