IAS beats eight to Federation of Master builders

Digital advertising revenues extended their remorseless ascent over the third quarter after jumping 22% over the third quarter t

IAS has beaten eight other agencies to win the account for the Federation of Master Builders.

IAS will develop a campaign for the FMB, encompassing a complete rebranding exercise. Initially it will focus on increasing membership and awareness of the Federation, and reinforcing the strength of its brand within its SME target market by taking a no-nonsense approach against cowboy builders.

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