Guerilla given smoking project

Guerilla will be working with Newham Primary Care Trust throughout 2008 to reduce smoking prevalence across the borough, following a pitch against a London agency.

The campaign will target White British, Eastern European and Bangladeshi smokers, as these groups are considered hard to reach audiences with above average smoking figures.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.