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Guerilla

Guerilla given smoking project

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By The Drum Team, Editorial

April 3, 2008 | 1 min read

Guerilla will be working with Newham Primary Care Trust throughout 2008 to reduce smoking prevalence across the borough, following a pitch against a London agency.

The campaign will target White British, Eastern European and Bangladeshi smokers, as these groups are considered hard to reach audiences with above average smoking figures.

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