BJL lands Lambrini account

BJL has been appointed to handle adver

The drinks manufacturer has been searching for a new agency after previous incumbent CheethamBell JWT resigned the account in February. Manchester-based BJL is now responsible for all the brand's online and offline advertising, following a three-way pitch against fellow city agency Connectpoint and Leeds's Propaganda.

Richard Clark, marketing controller at Halewood International, explained the decision: "BJL demonstrated real consumer insight into our core target audience and highlighted how we could move the brand on as we look to reinforce the brand’s wine style positioning with our target audience, whilst at the same time developing the successful 'Do the Lambrini' campaign. The development and evolution of this campaign was critical in our decision making."

"Equally important was the fact that BJL showed how we could integrate our communication across all channels to present a single consistent image for the brand", he added.

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