Featherbrooksbank Accor Hotels

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By The Drum Team, Editorial

March 27, 2008 | 1 min read

Feather Brooksbank has been appointed by Macdonald Hotels to manage its media planning and buying account.

Ruaridh Macdonald, marketing director for Macdonald Hotels, commented: “We are a company driven by passion, a commitment to quality and customer service and we were keen to work with an agency that not only embodied this, but one that continually strove to be ‘best in practice’.

“This is an exciting time for our business: we are investing over £200m over the next five years in strengthening our facilities and services and we want to ensure that this focus on quality is communicated effectively to existing and new leisure and business customers. We look forward to building a strong and fruitful relationship with Feather Brooksbank as we continue to drive forward our ambitious marketing and brand strategy.”

Featherbrooksbank Accor Hotels

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