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EMAP Manchester Bauer

Leyland keen to attract digital and creative industries to the MPA

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By The Drum Team, Editorial

March 26, 2008 | 2 min read

Bauer Advertising (nee Emap) commercial director, Nicola Leyland has outlined new plans for the Manchester Publicity Association (MPA) after being appointed as its new chairman.

The MPA is the largest of its kind in Europe and provides networking opportunities, cost-effective training and development programmes for media professionals.

Commenting on her objectives, Leyland said: “There is great potential to expand our membership base and social and training activities into more diverse areas such as the digital and creative industries and there is also potential to develop credibility and diversity by collaborating with other groups and associations nationwide.

“We are always keen to talk to anyone who wants to give something back to their dynamic industry and we’d be delighted to hear from anyone interested via the MPA website, www.mpa.org.uk.”

Leyland revealed the MPA would also be conducting regular research to ensure the group’s activities meet its members’ needs and has pledged to continue the ongoing fundraising activities for NABS, the media industry’s main charitable provider.

Leyland has worked at Bauer (formerly Emap) for four-and-a-half years, initially as regional sales director and latterly as commercial director where she represents the Bauer Radio portfolio to regional agencies and advertisers. Prior to this she headed up the midlands and then Manchester teams of Viacom Outdoor (now CBS Outdoor) and previously spent eight years with Autotrader, including a two year stint in Sydney setting up Autotrader Magazine.

EMAP Manchester Bauer

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