Swamp unveils new web work for Umbro

Leeds-based Swamp has designed a new website for sportswear firm Umbro, as well as a mobile site for its new England football kit.

The new England jersey is the first ever football shirt to contain a 'QR code'. It allows fans to unlock exclusive mobile web content by scanning the barcode with their mobile phone camera and a special reader - which users can download free to their handsets.

The mobile website features special content, downloads and a competition to win a pair of England tickets and a signed shirt.

Swamp managing partner, Paul Mallett said: "Our research of the target market highlighted that technology such as this is now demanded by fans who wish to remain informed and entertained."

Umbro's new main site meanwhile, gives crystal clear footage of the manufacturer's products including football boots worn by brand ambassadors John Terry, Michael Owen and Deco. Key pieces in the product range can be viewed using 360 degrees spin and magnifying options.

In addition, Swamp has devised and delivered a global football survey for Umbro - Have Your Say.

The online survey features Alan Shearer putting the game's burning questions to fans and inviting them to express their views.

In October, Umbro will compile the results into a report and present them to football's governing body, FIFA. Fans who take part in the survey will have their name printed on the report and one lucky winner will get to present the document to FIFA, at its Swiss HQ, in person.

All the new web work comes under the firm's 'Bring it On' brand campaign.

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