Bezier completes CRC acquisition

Dentsu confident it can 'conquer' challenges on top of rises 7.2% 2018 revenue

Bezier Group has completed the acquisition of London-based specialist retail agency CRC.

In a statement, Wakefield-based Bezier said the move 'forms a £130million specialist retail marketing agency', with services from brand planning and creative campaign development through in-store implementation to evaluation of campaigns.

Mark Shaw, chief executive of Bezier Group, said: "We are thrilled to welcome CRC into the group. We will now be working on our integration plans and looking at how best we can all work together. I am excited about our extended offering to the marketplace and keen to start working with our new colleagues at CRC."

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