Taste North East England makes different choice
Taste North East England launches on Monday with a brand strategy and identity crafted by Newcastle-based Different.
The consortium won the contract to deliver One North East’s economic and business strategy for the region last year. It then put out a tender culminating in a three-way unpaid pitch, which resulted in Different winning the task of producing the identity, branding and its implementation.
Different managing director, Ben Quigley said: “The marque serves two purposes - to identify the corporate body promoting the food and drink sector in the region, but also to work as a consumer-facing stamp of authenticity showing a product’s roots in the North East.”
The identity will be rolled out across the packaging of consumer food and drink brands, corporate literature, events, training materials, and a website.