The Drum Awards for Marketing - Entry Deadline

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Dinosaur Elmwood Line

Roses Student Awards

By The Drum | Administrator

March 20, 2008 | 4 min read

University challenge

Entry levels to this year’s awards were up by 70 with work coming from across England and Scotland. The briefs were set and entries subsequently judged by Mark Beaumont of Dinosaur, Stephen Woowat of Elmwood, Hari Bajwa of LOVE, Andrew Massey of Line, Dave Bell of Poulters, Lucy Gascoigne of True North, Don Smith of The Union, Karl Sanderson of Vivid and Rob Taylor of Like A River.

This year’s student winners will be pleased to know that they will receive significantly more than a soggy cheese toastie as a reward for their efforts. Not only will the winners get the opportunity to impress even further during a placement with one of the nine agencies involved, but three of them will compete for either a Gold, Silver or Bronze Award at the Roses Advertising Awards being held in May.

If you would like to be involved with the Roses Student Awards in 2009 please contact Katy Thomson on 0141 559 6062 or alternatively you can email

Brief 1: Teenage Kicks

Set by Dinosaur

Produce a magazine aimed at teenagers who commit street crime, offering compelling alternatives to mugging others for their iPods and mobile phones. Avoid youth/crime clichés and instead, make it positive and inspirational. Create a title, cover, contents page and a couple of spreads showing lawful ways to get teenage kicks. (Work featured over the page)

Winner: Jack Shaw, Northumbria University

Brief 2: Orphans

Set by Line

In light of Madge and Brangelina’s recent exploits, Oxfam have identified an opportunity to start selling orphans over the internet – Create concepts to show how this can work. Present: Name/Brand/Identity – Homepage and 2 levels. Consider usability, SEO and highlight functionality to make buying easier. Promote “up-selling” add-ons. Customer profiling for/and follow up email communication.

Winner: Christopher Smith, City College Manchester

Brief 3: You

Set by True North

We’d like a self portrait of your good self. A drawing perhaps. Or a photo. Or a list. Your idiosyncrasies in a flip book. Just whatever it is that really communicates you. Something to bear in mind; this is design not art, and the best design organises information in the most useful way. But makes that organisation look seamless and elegant….

Winner: Safina Qamar, City College Manchester

Brief 4: Talk

Set by Love

Encourage people to talk to each other more on public transport. The Department of Transport is your client. Any form of public transport is acceptable: buses, trains, underground, planes, trams, etc. No limitations for media. No specific target market. Just strangers talking to strangers

Winner: Lara Blow and Cat Thomson, University of Lincoln

Brief 5: Great Scout!

Set by Like a River

The Scouts are cool – that is the message you must promote to today’s kids. The organisation wants to dispel the old ideas people have about the Scouts and get more kids to join.

Winner: Thomas Gaffan, University of Lincoln

Brief 6: Enemy

Set by The Union Advertising Agency

Create a brief identity and self promotion concepts for a company called ‘Your Enemy’. The company has strong ethical values, but it is up to you to decide exactly what they do.

Winner: Jo Mansfield, University of Lincoln

Brief 7: Samaritan

Set by Poulters

The Samaritans do a fantastic job of listening to peoples’ problems and helping wherever possible. But the Samaritans have a problem of their own, the desperately need volunteers or there will be no one to answer the calls for help. Create an Advertising Campaign to recruit volunteers to the Samaritans.

Winner: Henry Finnegan and James White, Birmingham City University

Brief 8: Arthur Fowler

Set by Vivid

Promote having your own outside space for people in highly developed cities where there is a lack or outside space, see it more as a sanctuary, and try and modernise the appeal of allotments, as they’re in decline. Altogether rid the “Arthur Fowler” image of the allotment and try to make it into a cooler pastime.

Winner: Emma Duckworth, Salford University

Brief 9: Work

Set by Elmwood

Britain works the longest hours in Europe. Help!

Winner: Stewart Walker, Duncan of Jordanstone College, Dundee

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