Story appoints director of strategy
Story has appointed Andrew Mason as its director of strategy.
Mason joins Story from MindShare Direct where he was managing director, running accounts such as HSBC, first direct, Boden, 3, Abbey and Endsleigh.
He previously worked at Zed media as group account director and has over 12 years' communications experience, specialising in digital and direct marketing.
While being based in London, Mason will also work with the Edinburgh office in developing business on a national basis.
"Story is one of the UK’s leading creative agencies and I'm delighted to be part of it. Story already has a long track record of delivering effective, award-winning creative work. I'm looking forward to adding strength to this offering – my experience lies in developing creative data and media solutions that generate tangible results for clients. All of this will continue to deliver for our clients; customers, sales and ultimately profit,” said Mason.
The announcement of the London-based role comes soon after Story’s recent appointment by insurance provider, Hastings Direct.
Meanwhile, Story has won silver at this year’s Cable Awards in New York for its Ardbeg Beastie campaign.