Wee Creative, big role
The Wee Creative company designed the No Smoking Day campaign which rolled out across the UK for yesterday's health event.
Now celebrating its 25th year, No Smoking Day remains the UK’s biggest annual public health event.
The 2008 campaign was the first since the introduction of smokefree legislation across the UK.
This year’s theme, The Great No Smoking Day Challenge, encouraged smokers to quit for a week, starting on 12 March, while raising funds for their favourite charity.
Free quit packs, plus motivational emails and text messages, are available to those signing up for the Challenge at the No Smoking Day website www.nosmokingday.org.uk.
Frank Connolly, creative director at Glasgow-based Wee Creative said: “Smokers feel that quitting really is a big challenge so we took this on board and turned it around as a positive approach. We want to make it do-able. This year’s theme challenges smokers to quit for a week, a manageable target.”
Multi lingual versions of the campaign have been designed including Welsh/Cymraeg.
The campaign featured in the London underground, cinema and public transport, buses and trains across the UK.
48-sheet billboards and 6-sheet bus posters with local NHS helplines are at key sites throughout the UK including Birmingham, Leicester, Lincoln, Sussex, Wakefield, Warwickshire, Glasgow and London.
The Great No Smoking Day Challenge activities stretched from the Shetlands to the Welsh Assembly, The Armed Forces, Asda Stores and the poster also featured in the TV soap Emmerdale’s cafe.