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Basestation finds that 'Life is Good' after all

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By The Drum Team, Editorial

March 13, 2008 | 1 min read

Basestation create online portal for Life is Good clothing brand

Paul Morris, director of Basestation said: “The website includes company information, over four hundred product images and the ability for the consumer to order online. Capturing the established brand image and promoting the brand’s beliefs, the site is filled with bold colour making it a pleasant online shopping experience.”

The clothing brand has been brought to the UK by Anatom, who own the rights to the Life is Good brand. Basestation currently also works with Anatom on its marketing materials.

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