Fuse Digital creates Lucozade Sport Hydro Active site
Leicester-based Fuse Digital has launched a new workout website for Lucozade Sport Hydro Active.
Users can select from a choice of nine different 10-minute routines to create a 30-minute session, or just add a single 10-minute mini-workout to the end of their exhausting exercise routine. Each of the routines targets a different muscle group.
The routines have been created by health and fitness company FitPro, and the website also features tracks provided by dance DJ Nicky Holloway.
Sharon Adams, account director at Fuse Digital, said: "The fitness website is the first of a number of websites that Fuse Digital will be launching for Lucozade over the coming months as the brand seeks to further position itself as the energy and sport drink of choice for consumers."
To date, the website has received more than 3000 visits.