TDA wins £1.5m British Gas business account
British Gas Business has selected TDA to develop a £1.5m integrated direct marketing strategy to drive customers to its new online insurance aggregator, insurance-for-business.co.uk.
Insurance-for-business.co.uk searches for the best insurance deals – including public liability, professional indemnity and employers’ liability – from leading providers such as AXA, Zurich and Norwich Union.
Peter Wilton, managing director at TDA, commented: “Insurance-for-business.co.uk offers a wide range of competitively priced insurance options to the difficult to reach SME market, and it’s a target audience ripe for effective segmentation and targeted proposition testing.”