Digital Transformation

Civic appointed by New Consumer

Author

By The Drum Team | Staff Writer

March 6, 2008 | 1 min read

New Consumer magazine has appointed Civic to develop and manage a UK wide digital and online PR campaign.

The title aims to broaden its reach and engage new audiences through an integrated campaign that will involve the use of digital platforms and social networks.

The campaign will coincide with the launch of a new website next month - www.newconsumer.com.

Civic managing director, Greig Tosh, said: “This is a great opportunity to allow our creative technology to come to the fore. We’re at the creative development stage, and are also looking at rich content, user profiling and conversion via optimisation. The campaign will be informed by the target audience’s online behaviour and the media that they engage with.”

New Consumer magazine is a UK quality magazine that covers ethical business practice and lifestyle issues, including travel, fashion, events and consumerism. It is considered to be the forerunner in green media.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Digital Transformation

More from Digital Transformation

View all

Trending

Industry insights

View all
Add your own content +