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Carlsberg’s Tuborg brand turns to Momentum for live national project

Tuborg has appointed Momentum to run its summer festivals promotion campaign following a three-way pitchTuborg already has a presence on the festival scene, having sponsored Live Nation since the brand’s launch into the UK market last year.

Momentum has been tasked with strengthening Tuborg’s relationship with consumers at this year’s Live Nation festivals, including Download, O2 Wireless and Global Gathering, and translating that relationship into post-festival sales.

Momentum’s MD, Paul Watson, said: “We have created a multi-level promotional campaign with some innovative brand engagement strategies, including digital TV, mobile and brand ambassador activity on the ground, together with use of the Tuborg web site www.tuborgmusic.com and a prominent social networking presence.”

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