Cadbury appoints Finn for Easter PR campaign brief
Leeds-based Finn Communications has been appointed to work with Cadbury on one of its key Easter campaigns.
Cadbury is investing over £1m in a marketing campaign to support the initiative, combining experiential, on-pack communications, co-branded collateral and signage on-site and a co-branded web site. National, regional and local PR support will be provided by Finn Communications.
Cadbury’s support of the National Trust Easter Egg Trail is part of the company’s ‘Purple goes Green’ initiative, a programme to reduce its impact on the environment.