Mightysmall wins rugby sponsorship campaign for the Murray Group

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By The Drum Team, Editorial

February 13, 2008 | 1 min read

Mightysmall has been tasked with creating an advertising campaign to promote The Murray Group’s three-year sponsorship of the Scottish rugby team.

The campaign will include all marketing activity in and around Murrayfield, including match programme posters, trackside advertising and commercials created specifically for the stadiums’ giant screen.

The campaign will also run in press.

Donald Wilson, chief executive of the Murray Group commented: “Mightysmall has interpreted our initial brief to ensure the Murray brand is developed through a variety of products at Murrayfield and is consistent with our long term branding initiatives.”

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