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Fuse

Fuse to create online channel for Bullring

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By The Drum Team, Editorial

January 24, 2008 | 1 min read

Fuse Digital has been appointed to launch Bullring TV – a new internet television station for the Birmingham-based shopping centre.

The Leicester-based digital agency has already been busy producing the first content for the new station, including the ‘What’s in your Bag?’ programme.

“We decided to launch an online TV channel to communicate the rationale behind our ‘be at the centre’ brand proposition as a call to action to generate footfall and spend,” said Bullring marketing controller Louise Hamer-Brown.

“The interactive channel allows our visitors the opportunity to actually appear on Bullring TV, whilst also providing a window on life at the centre and the whole Bullring experience for our loyal customer base.”

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