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Big wins Domino’s Pizza business

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By The Drum Team, Editorial

January 24, 2008 | 1 min read

The first in a planned series of TV ads is scheduled to break in February. Set to be broadcast over an eight-week period, the 30-second ad will specifically focus on a new pizza launch.

Big was invited to present its creative ideas to the pizza delivery company in mid-December before being appointed by the agency earlier this month.

Dylan Bogg, executive creative director at Big Communications said: “We have been busy really getting to understand its business, and what makes it unique, and we are confident that this insight will be reflected in the TV ad when it breaks next month.”

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