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Red Mill seals sponsorship deal to promote Mr Porky

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By The Drum Team, Editorial

January 10, 2008 | 1 min read

Red Mill Snack Foods has sealed a 12-month sponsorship deal with Peter ‘One Dart’ Manley to help promote Mr Porky – the UK’s best-selling pork scratching brand.

Manley, one of the world’s top professional darts players, will step up to the oche in a specially-manufactured Mr Porky pink shirt, complete with logo, at tournaments across the UK, Europe and US.

The agreement was devised by Leicester’s Big Communications, Red Mill Snack Food’s lead creative agency.

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