Material creates new SFA youth project branding
Material Marketing has created the new brand identity for the Scottish FA’s Youth Football strategy.
The campaign was launched last week to raise awareness, increase participation among young Scots and recruit new volunteers and coaching staff into Scottish football.
Material and the Scottish FA will work on the initial first phase of marketing, starting in January, focusing on recruiting young people to take part in the Easter School Holiday football programmes throughout Scotland, with the second phase looking at the remainder of 2008 to 2010.